H&M Conscious Movement

I dream the seam

One of my favorite stores, H&M, is making it their duty to build a more sustainable future for not just us, the consumers- but for everyone involved in the beautiful thing we like to call fashion.

They are following seven key ambitions to achieve a more sustainable fashion future:

1. Provide fashion for conscious customers

2. Choose and reward responsible partners

3. Be ethical

4. Be climate smart

5. Reduce, reuse, recycle

6. Use natural resources responsibly

7. Strengthen communities

H&M started the movement in 2012 and they were named the biggest user of organic cotton in the world for the second time in a row. They are also the first fashion retailer to launch a global system of collecting old and used clothes and restoring them for further use. If those awesome facts didn’t impress you enough, this past March, H&M was named the “World’s Most Ethical Company of 2014”.

Apart of…

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